MMG WEEKLY – WHAT ARE THEY SAYING THIS WEEK?

MMG Weekly / Vantage Production.blueForecast for the Week

Despite a heavy economic calendar this week, the data will take a backseat to the Fed’s Monetary Policy Statement.
  • Housing data is sprinkled throughout the week starting Monday with New Home Sales, followed by the S&P/Case-Shiller Home Price Index Tuesday and Pending Home Sales Thursday.
  • Tuesday also brings Durable Goods Orders along with Consumer Confidence.
  • The Monetary Policy Statement will be released Wednesday.
  • On Thursday, the first reading of third quarter Gross Domestic Product will be released along with the usual weekly Initial Jobless Claims.
  • The week ends with Friday’s releases of Personal Income and Personal Spending, Personal Consumption Expenditures, the Consumer Sentiment Index, Employment Cost Index and manufacturing data from the Chicago PMI.

Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve. In contrast, strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond on which home loan rates are based.

When you see these Bond prices moving higher, it means home loan rates are improving—and when they are moving lower, home loan rates are getting worse.

To go one step further—a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.

As you can see in the chart below, Mortgage Bonds have been moving in a sideways pattern near historic highs. This means home loan rates have remained near historic lows, which is good for homebuyers.

Chart: Fannie Mae 3.5% Mortgage Bond (Friday October 23, 2015)

Japanese Candlestick Chart

The Mortgage Market Guide View…

3 Tips for a Marketing Materials Makeover

Your marketing materials often give the first impression you make with potential customers. Here are three questions that can help you keep those materials, and your business, looking sharp:

Does your copy check out? Review the language in your marketing materials at least once per year for needed updates. Typical problem areas include buzzwords that are no longer relevant, missing Web or social media calls-to-action, outdated information and outdated identifiers like that “www” domain prefix on your business card.

Does your design look dated? When a brochure looks 10 years old, people assume the information it contains is equally irrelevant. If you don’t have the budget for a modern, professional design, try a template service like Canva or Overnight Prints.

Do you market for mobile? According to Google, mobile searches now surpass searches from a desktop. More importantly, Google says 50 percent of mobile users are likely to visit a business after a local search. And, searches completed on mobile devices will list mobile-ready websites in higher placement on Google search-engine results. Make sure your website and marketing emails are mobile ready.

When marketing materials look out of date it signals that you might be out of touch. Use these tips for an essential refresh!

Feel free to pass these helpful tips along to your team, clients and colleagues!

Source: PsPrint, Noobpreneur.com

Economic Calendar for the Week of October 26 – October 30

Date
ET
Economic Report
For
Estimate
Actual
Prior
Impact
Mon. October 26
10:00
New Home Sales
Sep
NA
552K
Moderate
Tue. October 27
08:30
Durable Goods Orders
Sep
NA
-2.3%
Moderate
Tue. October 27
09:00
S&P/Case-Shiller Home Price Index
Aug
NA
5.0%
Moderate
Tue. October 27
10:00
Consumer Confidence
Oct
NA
103.0
Moderate
Wed. October 28
02:00
FOMC Meeting
Oct
NA
0.25%
HIGH
Thu. October 29
08:30
Jobless Claims (Initial)
10/24
NA
259K
Moderate
Thu. October 29
08:30
Gross Domestic Product (GDP)
Q3
NA
3.9%
Moderate
Thu. October 29
08:30
GDP Chain Deflator
Q3
NA
2.1%
Moderate
Thu. October 29
10:00
Pending Home Sales
Sep
NA
-1.4%
Moderate
Fri. October 30
08:30
Personal Consumption Expenditures and Core PCE
Sep
NA
0.1%
HIGH
Fri. October 30
08:30
Personal Income
Sep
NA
0.3%
Moderate
Fri. October 30
08:30
Personal Spending
Sep
NA
0.4%
Moderate
Fri. October 30
08:30
Personal Consumption Expenditures and Core PCE
YOY
NA
1.3%
HIGH
Fri. October 30
08:30
Employment Cost Index (ECI)
Q3
NA
0.2%
HIGH
Fri. October 30
09:45
Chicago PMI
Oct
NA
48.7
Moderate
Fri. October 30
10:00
Consumer Sentiment Index (UoM)
Oct
NA
92.1
Moderate

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

Mortgage Market Guide, LLC is the copyright owner or licensee of the content and/or information in this email, unless otherwise indicated. Mortgage Market Guide, LLC does not grant to you a license to any content, features or materials in this email. You may not distribute, download, or save a copy of any of the content or screens except as otherwise provided in our Terms and Conditions of Membership, for any purpose. The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

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