MMG WEEKLY – WHAT ARE THEY SAYING THIS WEEK?

MMG Weekly / Vantage Production.blueForecast for the Week

All eyes will be on Friday’s October Jobs Report following weak job creation in August and September.
  • Manufacturing news via the ISM Index will be released Monday.
  • On Wednesday, look for the ADP Employment Report, the first of two key labor market reports this week. The ISM Services Index will also be released.
  • Thursday brings weekly Initial Jobless Claims along with Productivity numbers for the third quarter.
  • Finally, the week closes with the October Jobs Report, which includes Non-farm Payrolls and the Unemployment Rate.
Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve. In contrast, strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond on which home loan rates are based.

When you see these Bond prices moving higher, it means home loan rates are improving—and when they are moving lower, home loan rates are getting worse.

To go one step further—a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.

As you can see in the chart below, Mortgage Bonds moved lower in recent days in response to the Fed’s announcement, but home loan rates remain near historic lows.

Chart: Fannie Mae 3.5% Mortgage Bond (Friday October 30, 2015)

Japanese Candlestick Chart

The Mortgage Market Guide View…

Find Your Perfect Social Media Mix

As social media matures, testing content and analyzing data play an increasing role in marketers’ attempts to find the perfect “sales versus content” mix. Here are a few ideas you can try to focus on the needs of your market and to make the most of every post, whether you’re posting as a brand or an individual.

The 4-1-1 method. For every four pieces of relevant, original content from others, you should post one sales piece of content. On Twitter, you should have a ratio of one retweet for every one self-serving update.

The 5-3-2 method. This method suggests running five pieces of content from others, three pieces of your own content, and two personal status updates or sales posts.

Optimal frequency. Marketing automation company Buffer has collected a number of studies to discover the best frequency for top social media sites to strike a balance between being informative and being annoying. They report the following optimized frequencies:

  • Twitter: Five times per weekday to maximize engagement with each post. Up to 30 times per weekday to maximize Twitter presence.
  • Facebook: Two times per day, seven days a week, between 10:00 a.m. and 3:00 p.m.
  • LinkedIn: One time per day at 8:00 a.m. No posts on weekends.
  • Google+: Two times per day, at 9:00 a.m. and 7:00 p.m. No posts on weekends.

Some of these rules may be bent or broken depending on your audience, but these tips will provide a good starting point to help you test responsiveness and engagement, so you can build a more effective social media marketing plan for your business.

Feel free to pass these helpful tips along to your team, clients and colleagues!

Source: Entrepreneur.com

Economic Calendar for the Week of November 2 – November 6

Date
ET
Economic Report
For
Estimate
Actual
Prior
Impact
Mon. November 02
10:00
ISM Index
Oct
NA
50.2
Moderate
Wed. November 04
08:15
ADP National Employment Report
Oct
NA
200K
HIGH
Wed. November 04
10:00
ISM Services Index
Oct
NA
56.9
Moderate
Thu. November 05
08:30
Jobless Claims (Initial)
10/31
NA
260K
Moderate
Thu. November 05
08:30
Productivity
Q3
NA
3.3%
Moderate
Fri. November 06
08:30
Non-farm Payrolls
Oct
NA
142K
HIGH
Fri. November 06
08:30
Unemployment Rate
Oct
NA
5.1%
HIGH
Fri. November 06
08:30
Average Work Week
Oct
NA
34.5
HIGH
Fri. November 06
08:30
Hourly Earnings
Oct
NA
0.0%
HIGH

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

Mortgage Market Guide, LLC is the copyright owner or licensee of the content and/or information in this email, unless otherwise indicated. Mortgage Market Guide, LLC does not grant to you a license to any content, features or materials in this email. You may not distribute, download, or save a copy of any of the content or screens except as otherwise provided in our Terms and Conditions of Membership, for any purpose. The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

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