MMG WEEKLY – WHAT ARE THEY SAYING THIS WEEK?

MMG Weekly / Vantage Production.blueForecast for the Week

Housing data and Gross Domestic Product headline the week.
  • Data kicks off with Existing Home Sales on Monday followed by New Home Sales on Wednesday.
  • Durable Goods Orders will be delivered on Thursday along with weekly Initial Jobless Claims.
  • On Friday, the final reading for fourth quarter 2015 Gross Domestic Product will be reported.

Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve. In contrast, strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond on which home loan rates are based.

When you see these Bond prices moving higher, it means home loan rates are improving. When Bond prices are moving lower, home loan rates are getting worse.

To go one step further, a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.

As you can see in the chart below, Mortgage Bonds rallied following the Fed’s Monetary Policy Statement Wednesday.

Chart: Fannie Mae 3.5% Mortgage Bond (Friday March 18, 2016)

Japanese Candlestick Chart

The Mortgage Market Guide View…

Give Your Social Media a Visual Revamp

On social media, a picture really is worth a thousand words. In fact, posts with relevant images have greater engagement according to research by marketing insight company BuzzSumo. How much so? Twitter posts are 78 percent more likely to be shared if they include an image. On Facebook, posts with images receive 70 percent more shares than those without.

Here are five tips for using visuals more effectively in your social media posts:

Free stock photos may be all you need to communicate your point. Just be aware they can get repetitive (or show up on someone else’s site).

Mix it up. Retweet or repost images from your partners, colleagues and clients to help expand your reach and audience.

Create your own images with text overlays (think memes, inspirational quotes, screenshots of your workflow with text, cartoon captioning and infographics) using tools like Canva, PicMonkey or Piktochart.

Size it up. Social media platforms have different requirements for image sizes, as well as best practices for accompanying text:

  • Facebook: Make sure your captions ask questions, state an opinion or start a conversation.
  • Pinterest: Add details and information to captions for more repins.
  • Twitter: Keep text around 100 characters or less, so retweets have space to write.
  • LinkedIn: Ask questions and strike up conversations.
See what works. Understand and track analytics, and you’ll quickly discover where you get the best response from your posts and the business you can source from social media.
Feel free to pass these helpful tips along to your team, clients and colleagues!
Sources: American Express OPEN Forum, HubSpot, BuzzSumo

Economic Calendar for the Week of March 21 – March 25

Date
ET
Economic Report
For
Estimate
Actual
Prior
Impact
Mon. March 21
10:00
Existing Home Sales
Feb
NA
5.47M
Moderate
Wed. March 23
10:00
New Home Sales
Feb
NA
494K
Moderate
Thu. March 24
08:30
Jobless Claims (Initial)
3/19
NA
265K
Moderate
Thu. March 24
08:30
Durable Goods Orders
Feb
NA
4.9%
Moderate
Fri. March 25
08:30
Gross Domestic Product (GDP)
Q4
NA
1.0%
Moderate
Fri. March 25
08:30
GDP Chain Deflator
Q4
NA
0.9%
Moderate

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

Mortgage Market Guide, LLC is the copyright owner or licensee of the content and/or information in this email, unless otherwise indicated. Mortgage Market Guide, LLC does not grant to you a license to any content, features or materials in this email. You may not distribute, download, or save a copy of any of the content or screens except as otherwise provided in our Terms and Conditions of Membership, for any purpose. The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

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