MMG WEEKLY – WHAT ARE THEY SAYING THIS WEEK?

MMG Weekly / Vantage Production.blueForecast for the Week

Gross Domestic Product (GDP) has been running well below normal this year. Friday’s reading will tell if this trend continues.

  • Housing data will be plentiful this week with the S&P/Case-Shiller Home Price Index on Tuesday, New Home Sales on Wednesday and Pending Home Sales on Thursday.
  • Consumer Confidence and the Consumer Sentiment Index will be released on Tuesday and Friday, respectively.
  • Durable Goods Orders and weekly Initial Jobless Claims will be reported on Thursday.
  • On Friday, the first look at third quarter Gross Domestic Product will be reported along with the Employment Cost Index.
Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve. In contrast, strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond on which home loan rates are based.

When you see these Bond prices moving higher, it means home loan rates are improving. When Bond prices are moving lower, home loan rates are getting worse.

To go one step further, a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.

As you can see in the chart below, Mortgage Bonds have rebounded slightly in recent days, keeping home loan rates in historically low territory.

Chart: Fannie Mae 3.0% Mortgage Bond (Friday October 21, 2016)

Japanese Candlestick Chart

The Mortgage Market Guide View…

YouTube Channel Success

Some information can be easier to digest by video, and often more entertaining. YouTube is a great venue to amp up your marketing efforts via video, but there are a few things you will need to know to make sure your message gets out there as effectively as possible:

YouTube is open to everyone to watch videos, but a Google account is required to like, subscribe, comment or create your own video channel.

Once you have a Google account you can create a video channel under your personal name, business name or brand … or create more than one channel for different purposes.

Video topics aren’t hard to come by because almost anything can make an engaging video: from personal branding to testimonials, to market or product updates. Even simple client “thank you” videos are a highly personal way to connect.

Creating great video doesn’t require a dedicated studio space, green screen or lots of experience. All you need is a naturally lit space, some imagination and a webcam or your smartphone with the YouTube app for iPhone or Android.

Once you upload your video, add a title and notes using optimized keyword and metadata, so it gets found in online searches. Also look for ways to promote your video in other electronic media, so your target audience sees it.

Capture more attention from your consumers by incorporating video into your marketing efforts. These tips can help shorten the learning curve.

Please feel free to pass these helpful tips along to your team, clients and colleagues.

Sources: Google, Kissmetrics, YouTube

Economic Calendar for the Week of October 24 – October 28

Date
ET
Economic Report
For
Estimate
Actual
Prior
Impact
Tue. October 25
09:00
S&P/Case-Shiller Home Price Index
Aug
NA
5.0%
Moderate
Tue. October 25
10:00
Consumer Confidence
Oct
NA
104.1
Moderate
Wed. October 26
10:00
New Home Sales
Sep
NA
609K
Moderate
Thu. October 27
08:30
Jobless Claims (Initial)
10/22
NA
NA
Moderate
Thu. October 27
08:30
Durable Goods Orders
Sep
NA
-0.4%
Moderate
Thu. October 27
10:00
Pending Home Sales
Sep
NA
-2.4%
Moderate
Fri. October 28
08:30
GDP Chain Deflator
Q3
NA
2.3%
Moderate
Fri. October 28
08:30
Gross Domestic Product (GDP)
Q3
NA
1.4%
Moderate
Fri. October 28
08:30
Employment Cost Index (ECI)
Q3
NA
0.6%
HIGH
Fri. October 28
10:00
Consumer Sentiment Index (UoM)
Oct
NA
87.9
Moderate

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

Mortgage Market Guide, LLC is the copyright owner or licensee of the content and/or information in this email, unless otherwise indicated. Mortgage Market Guide, LLC does not grant to you a license to any content, features or materials in this email. You may not distribute, download, or save a copy of any of the content or screens except as otherwise provided in our Terms and Conditions of Membership, for any purpose. The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

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