MMG WEEKLY – WHAT ARE THEY SAYING THIS WEEK?

MMG Weekly / Vantage Production.blueForecast for the Week

The last Federal Open Market Committee meeting of 2016 and a packed economic calendar might make investors jittery.
  • Releases kick off on Wednesday with Retail Sales and the Fed’s monetary policy statement.
  • Also on Wednesday, look for news on wholesale inflation via the Producer Price Index. The Consumer Price Index follows Thursday.
  • Thursday also brings regional manufacturing data via the Philadelphia Fed and Empire State Indexes.
  • Weekly Initial Jobless Claims will be released Thursday, as usual.
  • In the housing sector, look for the National Association of Home Builders Housing Market Index on Thursday and Housing Starts and Building Permits on Friday.
Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve. In contrast, strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond on which home loan rates are based.
When you see these Bond prices moving higher, it means home loan rates are improving. When Bond prices are moving lower, home loan rates are getting worse.

To go one step further, a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.

As you can see in the chart below, Mortgage Bonds have stabilized but have struggled to break above key resistance levels since falling in November.

Chart: Fannie Mae 3.5% Mortgage Bond (Friday December 09, 2016)

Japanese Candlestick Chart

The Mortgage Market Guide View…

Facebook Business Page Brush-up

This year Facebook rolled out a new design for business pages designed to mimic webpage navigation and more. Changes include such things as replacing tabs with a left-hand navigation menu and moving the profile picture, so it no longer covers up a corner of the cover photo.

While the changes were largely cosmetic, the shift provides a great opportunity to review and brush up your business page. Here are some great tips to make sure you get the most mileage from Facebook:

What’s in a name? Your page name is not just an identifier for visitors but search engines, too. If you have a website, make sure the names match each other. Company identifiers such as Inc. or Incorporated should be consistent. This helps search engines identify and place your website and Facebook page together in search results.

Review your visuals. Now that the profile picture has moved, do you need to adjust your cover image or select a new, fresh image which uses the full, open space available?

Target audiences. Optimize your posts by targeting specific audiences. Preferred audiences can be targeted with interest tags. Audience restrictions also can be set up according to age, location or gender. To enable these features, go to the “Settings” tab. Under “General,” click “Audience Optimization for Posts,” click “Edit,” and check the box to allow the feature. Once this feature is enabled, use the targeting icon when publishing a post to tailor your reach.

Understand your numbers. Do you know which posts get more traction? Do videos work best? When is your audience most active on Facebook? The answers depend entirely on your unique audience. You can discover this and much more by getting familiar with your Page Insights.

Engage your audience more effectively and experience the power of social media marketing with these timely tips!

Please feel free to pass these helpful tips along to your team, clients and colleagues.

Sources: TechCrunch, Facebook

Economic Calendar for the Week of December 12 – December 16

Date
ET
Economic Report
For
Estimate
Actual
Prior
Impact
Wed. December 14
08:30
Retail Sales
Nov
NA
0.8%
HIGH
Wed. December 14
08:30
Retail Sales ex-auto
Nov
NA
0.8%
HIGH
Wed. December 14
08:30
Producer Price Index (PPI)
Nov
NA
0.0%
Moderate
Wed. December 14
08:30
Core Producer Price Index (PPI)
Nov
NA
-0.2%
Moderate
Wed. December 14
02:00
FOMC Meeting
Dec
NA
NA
HIGH
Thu. December 15
08:30
Empire State Index
Dec
NA
1.5
Moderate
Thu. December 15
08:30
Philadelphia Fed Index
Dec
NA
7.6
HIGH
Thu. December 15
08:30
Jobless Claims (Initial)
12/10
NA
258K
Moderate
Thu. December 15
08:30
Core Consumer Price Index (CPI)
Nov
NA
0.1%
HIGH
Thu. December 15
08:30
Consumer Price Index (CPI)
Nov
NA
0.4%
HIGH
Thu. December 15
10:00
Housing Market Index
Dec
NA
63
Moderate
Fri. December 16
08:30
Housing Starts
Nov
NA
1323K
Moderate
Fri. December 16
08:30
Building Permits
Nov
NA
1229K
Moderate

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

Mortgage Market Guide, LLC is the copyright owner or licensee of the content and/or information in this email, unless otherwise indicated. Mortgage Market Guide, LLC does not grant to you a license to any content, features or materials in this email. You may not distribute, download, or save a copy of any of the content or screens except as otherwise provided in our Terms and Conditions of Membership, for any purpose. The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

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