MMG WEEKLY – WHAT ARE THEY SAYING THIS WEEK?

MMG Weekly / Vantage Production.blueForecast for the Week

What direction will the 2017 job growth trend line go after a strong start in January?
  • Economic news kicks off on Wednesday with the ADP National Employment Report and Productivity numbers from the fourth quarter of 2016.
  • As usual, weekly Initial Jobless Claims will be released on Thursday.
  • On Friday, look for the Jobs Report for February, which includes Non-farm Payrolls, Average Hourly Earnings, the Unemployment Rate and the Average Work Week.
Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve. In contrast, strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond on which home loan rates are based.

When you see these Bond prices moving higher, it means home loan rates are improving. When Bond prices are moving lower, home loan rates are getting worse.

To go one step further, a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.

As you can see in the chart below, Mortgage Bond prices were driven downward recently as Stock markets posted record highs. Despite the volatility, home loan rates are still in attractive territory

Chart: Fannie Mae 3.5% Mortgage Bond (Friday, March 03, 2017)

Japanese Candlestick Chart

The Mortgage Market Guide View…

Effective Opening Lines for Email

Most of us use email every day to promote a product, service or new idea. While email can be an effective way to open a “sales” dialogue, some opening lines are more engaging than others. Consider the following attention-getters that suggest your email is worth reading:

“I can help you solve ______ by ______.” Chances are yours isn’t the only email your prospect will receive today. Jumping right into your value proposition and providing immediate proof with reliable data is a winning opening.

“Is ______ a priority for you right now?” Starting with a question gives prospects something to think about and respond to. If they reply, you’ll get a sense of their needs, so you can tailor a specific response.

“Congratulations on ______.” Whether your prospect has started a new venture, won an award or made a company change, this line is a great way to kick off an exchange with other professionals or potential referral partners. It shows you’re celebrating and care about their success.

“I came across this blog post/e-book/case study/infographic and thought you’d find it valuable.” This can be one of the most effective ways to reach new prospects, referral partners or even existing clients you’ve been meaning to get in touch with. You’re adding value and demonstrating your professionalism and care.

Think of the opening line of your next email, and use it to drive reader’s curiosity into the rest of the email to find out what’s next. Check out this link for even more email opening lines.

Feel free to forward these helpful tips to your team, clients or colleagues.

Source: HubSpot

Economic Calendar for the Week of March 06 – March 10

Date
ET
Economic Report
For
Estimate
Actual
Prior
Impact
Wed. March 08
08:15
ADP National Employment Report
Feb
NA
246K
HIGH
Wed. March 08
08:30
Productivity
Q4
NA
1.3%
Moderate
Thu. March 09
08:30
Jobless Claims (Initial)
3/4
NA
NA
Moderate
Fri. March 10
08:30
Non-farm Payrolls
Feb
NA
227K
HIGH
Fri. March 10
08:30
Unemployment Rate
Feb
NA
4.8%
HIGH
Fri. March 10
08:30
Hourly Earnings
Feb
NA
0.1%
HIGH
Fri. March 10
08:30
Average Work Week
Feb
NA
34.4
HIGH

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

Mortgage Market Guide, LLC is the copyright owner or licensee of the content and/or information in this email, unless otherwise indicated. Mortgage Market Guide, LLC does not grant to you a license to any content, features or materials in this email. You may not distribute, download, or save a copy of any of the content or screens except as otherwise provided in our Terms and Conditions of Membership, for any purpose. The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

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